We were tasked with putting together two promotional videos for the National Education Association (NEA) around their Read Across America Tour. One video is focused on the nuts and bolts of the event and will be used for raising awareness and sponsorship.
The second video is one that tells the Read Across America Story, through the eyes of a child. We follow Bella the day before Read Across America Day and the big day as well. where she receives a book.
About NEA’s Read Across America
The National Education Association is building a nation of readers through its signature program, NEA’s Read Across America. Now in its 19th year, this year-round program focuses on motivating children and teens to read through events, partnerships, and reading resources.
“You’re never too old, too wacky, too wild, to pick up a book and read with a child.”