We have been working with a small non-profit organization in Oakland for several months. The leadership of the East Oakland Boxing Association wanted a short explainer video, because they hadn’t developed much media throughout the years to tell their story. The animation idea was the easiest way to get everything in a one-minute and thirty-second package. Also, the budget didn’t allow for complex animation, so we focused on simple character movement and basic interaction.
EOBA – Explainer Video
Using animation to detail an organization's work.